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Software Details
Aura
Categories

Connectivity

Establish seamless communication and data exchange. Connect your systems, applications, and people with networking solutions, telecom, VPNs, APIs, and integration platforms.

Unified Communications (UCaaS)

Streamline communication and collaboration. Integrate voice, video, messaging, and conferencing into a single platform for seamless interaction and teamwork.

Product Types

Meetings & Conferencing

Connect and collaborate with teams and clients from anywhere. Host online meetings, webinars, and conferences with tools that facilitate audio, video, and screen sharing.

Voice Communication/VoIP

Advanced VoIP solutions that provide high-quality voice communication over the internet, offering cost savings, scalability, and a range of features for businesses of all sizes.

Wireless, Broadband, Cloud Interconnect, etc

Comprehensive connectivity solutions, including wireless, broadband, and cloud interconnect services, ensuring robust, high-speed internet access and seamless cloud integration.

Focus Industries
Compliance
EU GDPR, PCI, SOC 2
Interested in Aura
Talk to a technology advisor for no cost/obligation to better understand how Aura can be a fit for your business.
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Aura

More Details
Aura simplifies enterprise communications with global support, vendor management, and tailored solutions for Avaya and Microsoft Teams users.
Aura simplifies enterprise communications with global support, vendor management, and tailored solutions for Avaya and Microsoft Teams users.
Overview Buying Guide

Overview

Executive Overview

Aura is a global communications provider specializing in simplifying international voice and collaboration environments. With deep Avaya and Microsoft expertise, Aura offers flexible solutions across on-premise, hosted, or hybrid deployments for organizations moving to Microsoft Teams or enhancing Avaya systems.

Company Differentiation

- Global coverage with unified SLAs and co-terminus contracts - Channel-first provider with integration flexibility - Expertise across Microsoft, Avaya, and hybrid environments

Company Demographics

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Product Offerings

Offerings

Aura provides a comprehensive suite of telecommunications and collaboration solutions, specifically designed for enterprises leveraging Avaya and Microsoft Teams environments. Our offerings focus on simplifying complex global communications, optimizing operational efficiency, and ensuring seamless user experiences.

Core Service Categories

    1. Global Voice & Collaboration Solutions:

* International SIP Trunking: Direct routing and connectivity across 145 countries, ensuring local PSTN breakout and compliance.

* Microsoft Teams Direct Routing: Seamless integration of PSTN calling into Microsoft Teams, leveraging Aura's global SIP infrastructure.

* Avaya Session Border Controller (SBC) as a Service: Managed SBC solutions for secure and reliable Avaya connectivity, on-premises or in the cloud.

* Cloud Voice Platforms: Hosted and managed voice services for Avaya Aura Communication Manager and Microsoft Phone System.

    1. Managed Services & Support:

* 24/7 Global Support: Multilingual support desk with expertise in Avaya and Microsoft Teams environments, ensuring rapid issue resolution.

* Proactive Monitoring: Real-time performance monitoring of voice infrastructure, identifying potential issues before they impact users.

* Vendor Management Simplification: Single point of contact for managing complex multi-vendor communication environments, reducing administrative overhead.

* Service Level Agreements (SLAs): Customizable SLAs guaranteeing uptime, call quality, and response times for critical communication services.

    1. Professional Services & Consulting:

* Migration & Integration Services: Expert-led migrations from legacy systems to Microsoft Teams or Avaya platforms, minimizing disruption.

* Solution Design & Architecture: Tailored design and implementation of communication architectures to meet specific business requirements and compliance needs.

* Optimization & Auditing: Performance analysis and recommendations for optimizing existing Avaya and Microsoft Teams deployments.

* Custom Development & API Integration: Development of bespoke integrations to enhance functionality and automate workflows within communication platforms.

Key Solution Highlights

    1. Avaya Enhancement & Migration:

* Avaya Aura Platform Management: Expertise in managing and optimizing Avaya Aura Communication Manager, Session Manager, and Contact Center deployments.

* Avaya to Teams Coexistence: Solutions enabling seamless interoperability and phased migration paths between Avaya and Microsoft Teams.

* Avaya Cloud Integration: Connecting existing Avaya on-premises systems to cloud services, extending functionality and reducing infrastructure burden.

    1. Microsoft Teams Integration & Expansion:

* Direct Routing as a Service: Fully managed Direct Routing solution eliminating the need for in-house SBCs and complex carrier management.

* Operator Connect Readiness: Support for future Operator Connect integration, providing flexible PSTN connectivity options.

* Teams Calling Feature Enablement: Comprehensive services to activate and optimize calling features within Microsoft Teams.

Deployment Models

Aura offers flexible deployment options to align with diverse enterprise strategies:

    1. On-Premise: Support and management for existing on-premises Avaya infrastructure.
    2. Hosted/Cloud: Fully managed cloud-based voice and collaboration platforms.
    3. Hybrid: Seamless integration and management of on-premises and cloud components, offering flexibility and control.

Consumption Models

Tailored consumption models ensure cost-effectiveness and scalability:

    1. Per-User Licensing: Scalable pricing based on the number of active users.
    2. Usage-Based Billing: Flexible billing for call minutes and data consumption.
    3. Fixed-Term Contracts: Predictable pricing for long-term engagements.
    4. Subscription Services: Monthly or annual subscriptions for managed services and platform access.

Product Differentiation

- Support for cloud, hybrid, and on-prem voice deployments - Multichannel add-ons like SMS, call recording, DECT - Engineers and consultants available for managed or hands-off support

Buying Guide

Best Fit

For businesses seeking to simplify complex international communication environments, Aura provides a comprehensive solution with a single contract and global SLA. CXponent can help your organization streamline operations, optimize costs, and enhance communication across your enterprise by leveraging Aura’s expertise.

Key Features and Benefits

  • Global communication solutions: Simplifies multi-site and multi-country communication environments with seamless integration.
  • Expertise in Avaya and Microsoft Teams: Delivers specialized support for both on-premises and cloud-based solutions.
  • Centralized platform: Provides a unified approach to managing diverse communication needs.
  • Global presence: Operates in 145 countries with on-site support for local and regional operations.
  • Channel-first approach: Prioritizes partner enablement with tailored solutions.
  • Flexible solutions: Supports cloud migration while maintaining legacy system functionality.

Technical Requirements

  • An existing Avaya estate or a comparable communication system is required.
  • Multi-site and multi-country operations must be part of the business model.
  • Infrastructure must accommodate integration with cloud and on-premises solutions.
  • Reliable and robust communication capabilities are essential.

Business Requirements

  • Cost savings: Reduce communication expenses through optimized solutions and usage-based pricing.
  • Improved customer engagement: Enhance service delivery with integrated multichannel capabilities.
  • Simplified management: Streamline communication oversight and reduce administrative burdens.
  • Multichannel integration: Expand existing Avaya contact centers with multichannel support.
  • Microsoft Teams/Zoom integration: Enable seamless collaboration between Avaya and these platforms.
  • Support for diverse user needs: Accommodate users who require hybrid or alternative communication tools.

Use Cases

  • Integrating Microsoft Teams or Zoom with Avaya: Bridge communication platforms for cohesive collaboration.
  • Adding multichannel capabilities: Enhance customer service by expanding communication channels in existing contact centers.
  • Phased migration to Teams: Transition gradually to Microsoft Teams while preserving current infrastructure.
  • Enabling PSTN outside the US: Secure international phone numbers and expand global connectivity.
  • Supporting mobile users: Empower employees to stay connected through mobile-friendly solutions.

Qualifying Questions

  • Are you currently managing multiple communication contracts, vendors, or technologies across different regions?
  • Do you face challenges in maintaining consistent service levels across your communication ecosystem?
  • Is your organization using an on-premises communication system across multiple countries?
  • What are your primary goals (e.g., cost savings, enhanced customer engagement, simplified management)?
  • How many users are currently on Microsoft Teams, and do you plan to integrate with Avaya?
  • Do you need to introduce multichannel capabilities to your existing Avaya contact center?
  • Are your users increasingly mobile and require robust remote communication tools?

Implementation Timeline & Considerations

  • Implementation timelines vary based on project complexity, user count, and infrastructure requirements.
  • Specific considerations include the number of sites, regional operations, and desired platform integrations.
  • Aura provides professional services to assist with planning, design, deployment, and ongoing support.

ROI and Business Impact

  • Achieve cost savings by reducing phone bills and optimizing communication solutions.
  • Boost employee productivity with streamlined and reliable communication tools.
  • Enhance customer satisfaction through integrated multichannel service delivery.
  • Increase business agility and scalability with cloud-based solutions tailored to enterprise needs.

Cost Model

Aura offers flexible pricing models to align with budgetary and usage needs. Options include pay-as-you-go or upfront payments, enabling cost optimization and reduced total ownership costs per user.

Roles of Decision Makers

  • IT Managers/CIOs/CTOs: Assess and select communication solutions that meet technical and operational needs.
  • Business Unit Leaders: Identify specific requirements and align solutions with business goals.
  • Procurement Teams: Evaluate cost structures and negotiate contracts.

Additional Considerations & Helpful Tips

  • Assess future scalability needs and anticipated growth in communication requirements.
  • Review existing infrastructure for compatibility with Aura’s solutions.
  • Engage Aura’s professional services team for tailored guidance and a seamless implementation experience.

Next Steps

Ready to simplify your international communication environment? Contact CXponent to discuss your unique needs and explore how Aura can transform your organization. Our advisors will guide you through the assessment, deployment, and optimization process to ensure a successful implementation.

Qualifying and Technical Questions

Media

Marketing Materials

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Aura Software Details
# Aura: Global Voice & Collaboration Solutions for Avaya & Microsoft Teams
Categories

Connectivity

Establish seamless communication and data exchange. Connect your systems, applications, and people with networking solutions, telecom, VPNs, APIs, and integration platforms.

Unified Communications (UCaaS)

Streamline communication and collaboration. Integrate voice, video, messaging, and conferencing into a single platform for seamless interaction and teamwork.

Product Types (Software Comparison Matrix)

Meetings & Conferencing

Connect and collaborate with teams and clients from anywhere. Host online meetings, webinars, and conferences with tools that facilitate audio, video, and screen sharing.

Voice Communication/VoIP

Advanced VoIP solutions that provide high-quality voice communication over the internet, offering cost savings, scalability, and a range of features for businesses of all sizes.

Wireless, Broadband, Cloud Interconnect, etc

Comprehensive connectivity solutions, including wireless, broadband, and cloud interconnect services, ensuring robust, high-speed internet access and seamless cloud integration.

Focus Industries
Compliance
EU GDPR, PCI, SOC 2
Interested in Aura?
Talk to a technology advisor for no cost/obligation to better understand how Aura can be a fit for your business.