Overview
Executive Overview
Procurri is a leading global provider of IT lifecycle services and data center hardware solutions. Headquartered in Singapore and listed on the Singapore Exchange, the company has established a robust international footprint with operational hubs across the Americas, Europe, and Asia-Pacific. Procurri serves as a critical link in the technology supply chain, specializing in the "Circular Economy" for enterprise IT.
The company’s core business is divided into two primary segments: Hardware Distribution and Lifecycle Services. In the Hardware segment, Procurri acts as a global aggregator, sourcing and supplying high-quality refurbished and new-open-box servers, storage, and networking equipment from major OEMs like HPE, Dell, Cisco, and IBM. In the Lifecycle Services segment, they provide Third-Party Maintenance (TPM) and IT Asset Disposition (ITAD) services.
Founded to address the inefficiencies in the traditional IT hardware market, Procurri has grown through a combination of organic expansion and strategic acquisitions. They target a broad spectrum of clients, ranging from mid-market enterprises to Fortune 500 companies, typically reaching them through a robust network of channel partners. Their focus is on helping these organizations extend the life of their technology investments, reduce capital expenditure (CapEx), and meet increasingly stringent corporate sustainability goals. By providing a bridge between the primary and secondary IT markets, Procurri enables a more sustainable and financially efficient approach to infrastructure management.
Company Differentiation
Procurri distinguishes itself through a "Channel-First" philosophy and a deep commitment to the Circular Economy. Unlike many hardware resellers that operate as traditional brokers, Procurri functions as a strategic partner to the world’s leading IT distributors, Value-Added Resellers (VARs), and System Integrators. This business model is built on neutrality and collaboration rather than competition with the primary channel.
A core pillar of their identity is environmental stewardship. Procurri has integrated Carbon Neutrality and ESG (Environmental, Social, and Governance) reporting into the heart of their business model. They provide clients with verifiable data on carbon emissions avoided through equipment reuse, transforming IT disposal from a logistical headache into a measurable sustainability win. Their company culture is characterized by global agility; with a presence across three continents, they offer a localized touch with global reach, ensuring that a multinational corporation receives the same standard of service in Singapore as they do in London or New York. Their approach to customer success is defined by technical expertise and a "lifecycle mindset," helping organizations extract the maximum possible value from every piece of hardware they touch.
Company Demographics
Product Offerings
Procurri categorizes its offerings into three distinct business units:
- Lifecycle Services (Maintenance): This is the core 'Third-Party Maintenance' offering. It includes 24/7 support, parts replacement, and onsite engineering for post-warranty hardware.
- IT Asset Disposition (ITAD): A full-service retirement program. Includes on-site data destruction, secure logistics, and 'Value Recovery' (reselling hardware to recoup costs).
- Hardware Resale & Distribution: The sale of 'Certified Pre-Owned' equipment. This includes everything from individual components (RAM, HDDs) to fully configured enterprise-grade servers and storage arrays.
- Professional Services: Specialized project-based work such as data center audits, relocations, 'Smart Hands' remote assistance, and infrastructure deployments.
Product Differentiation
Procurri’s product and service portfolio is built around the concept of the "IT Lifecycle," offering a seamless transition between new hardware acquisition, maintenance, and end-of-life disposal. Key differentiators include:
* **Global Third-Party Maintenance (TPM):** Procurri offers hardware support that is significantly more cost-effective than Original Equipment Manufacturer (OEM) support. Their ability to provide multi-vendor support under a single contract simplifies operations for complex data centers.
* **Certified Refurbishment & Distribution:** They maintain a massive inventory of high-quality, refurbished server, storage, and networking equipment. This allows organizations to maintain legacy systems or scale capacity without the lead times or price tags associated with new OEM hardware.
* **Advanced IT Asset Disposition (ITAD):** Their ITAD services go beyond simple recycling. They prioritize data security with certified data erasure and destruction, followed by a rigorous refurbishment process that maximizes the resale value of retired assets, often returning significant capital to the client.
* **Supply Chain Resilience:** In an era of hardware shortages, Procurri’s global stock of pre-owned equipment provides a critical buffer, allowing businesses to bypass supply chain bottlenecks.
* **Carbon Tracking Tools:** Their proprietary reporting tools allow customers to quantify the environmental impact of their hardware choices, providing specific metrics on energy savings and carbon footprint reduction.
