Switch provides hyper-scale data center ecosystems for enterprise and government clients, offering industry-leading resiliency through patented Tier 5 technology.
Switch provides hyper-scale data center ecosystems for enterprise and government clients, offering industry-leading resiliency through patented Tier 5 technology.
Switch is a global leader in the design, construction, and operation of high-scale data center ecosystems. Headquartered in Las Vegas, Nevada, the company is renowned for its "PRIME" campus strategy, which involves developing massive, multi-million square foot data center hubs in strategically located, low-tax, and low-disaster-risk zones. These campuses include The Core (Las Vegas), The Tahoe Reno (Northern Nevada), The Pyramid (Michigan), The Keep (Georgia), and The Rock (Texas).
Switch serves a diverse clientele ranging from Fortune 100 enterprises and global financial institutions to government agencies and high-growth technology companies. The company’s core business focus revolves around providing colocation, connectivity, and cloud services that prioritize maximum uptime and sustainability. Founded by Rob Roy in 2000, Switch has evolved from a local provider into a dominant force in the digital infrastructure space. Their facilities are designed to be the most advanced in the world, characterized by a unique architectural aesthetic and a proprietary suite of technologies that govern everything from power distribution to cooling efficiency. By integrating physical infrastructure with a robust telecommunications ecosystem, Switch offers a comprehensive environment where organizations can house their mission-critical data with unprecedented levels of security and reliability.
Company Differentiation
Switch differentiates itself through a "truth-in-delivery" philosophy and a radical commitment to environmental sustainability. Unlike many providers that purchase carbon offsets to claim neutrality, Switch is a global leader in the use of 100% renewable energy, having achieved this milestone for its entire North American footprint since 2016. The company’s culture is driven by the visionary leadership of founder Rob Roy, who holds hundreds of patents governing data center design. This intellectual property-led approach creates a moat around their business model, ensuring that their operational standards cannot be easily replicated by competitors. Furthermore, Switch operates with a customer-first success model that emphasizes transparency; they utilize fixed-rate power pricing and do not charge "ecosystem fees" for cross-connects between a client’s own cabinets, a common industry pain point. Their commitment to the communities where they operate—through major investments in STEAM education and local infrastructure—positions them as a long-term partner rather than a mere utility provider.
Standard Edition: Designed for small businesses needing a professional phone system. Includes unlimited calling (US/Canada), SMS/MMS, and basic AI features like visual voicemail.
Pro Edition: The most popular tier for growing companies. Adds CRM integrations (Salesforce, HubSpot), multi-office support, and 24/7 support.
Enterprise Edition: For large organizations requiring scale and security. Includes unlimited 'Departments,' SSO, data retention policies, and a 100% uptime SLA.
Contact Center: A specialized add-on offering for support and sales teams that includes advanced queuing, real-time supervisor coaching (whisper/join), and deep analytics on agent performance.
Ai Sales: A version tailored for outbound sales teams, featuring "Ranked Interest" and automated coaching cards to improve conversion rates during live calls.
Product Differentiation
The primary product differentiator for Switch is its patented Tier 5® Platinum data center standard. While the industry standard (Uptime Institute) caps at Tier 4, Switch has developed its own rigorous certification that exceeds these requirements by introducing enhanced resiliency in power, cooling, and physical security. Key technical advantages include the Switch SHIELD—a redundant, dual-roof system designed to protect against 200 mph winds—and the TSC 1000 thermal systems, which utilize high-efficiency cooling without the use of water in the data hall, mitigating risk to hardware. Their "Living Data Center" architecture allows for extreme power densities (up to 55kW per rack), enabling clients to deploy high-performance computing (HPC) and AI workloads that would overwhelm traditional facilities. Additionally, the Switch CORE® provides a massive telecommunications purchasing consortium, allowing customers to leverage the collective buying power of the entire ecosystem to significantly reduce connectivity costs.
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