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Overview

Pureport is a leading provider of software-defined networking (SDN) solutions, specifically focused on solving the complexities of multicloud and hybrid-cloud connectivity. Founded to bridge the gap between traditional networking and the modern cloud era, Pureport offers a "Multicloud Fabric" that allows organizations to connect their private infrastructure to various public cloud providers seamlessly.

The company’s primary offering is a cloud-native platform that enables automated, private interconnection. This service is essential for enterprises moving away from the public internet for their cloud workloads due to security, latency, or reliability concerns. Pureport’s market presence is characterized by its partnerships with major Cloud Service Providers (CSPs), including Amazon Web Services (AWS) Direct Connect, Microsoft Azure ExpressRoute, Google Cloud Interconnect, and Oracle FastConnect.

Targeting mid-to-large enterprises, DevOps teams, and IT architects, Pureport simplifies the "middle mile" of networking. Their history is rooted in the evolution of the data center, transitioning from physical cross-connects to a virtualized, programmable network layer. Today, Pureport serves as a critical enabler for digital transformation, allowing businesses to scale their network infrastructure at the same pace as their cloud compute and storage resources. Their focus remains on removing the friction from global networking, providing a high-speed, private backbone that can be managed as easily as a cloud instance.

Positioning

Pureport positions itself as the modern alternative to legacy telecommunications and traditional Network-as-a-Service (NaaS) providers. Their strategic positioning focuses on "Connectivity at the Speed of Cloud," directly challenging the weeks-long lead times and rigid contracts typical of MPLS or traditional leased-line vendors.

In the competitive landscape, Pureport differentiates through three primary pillars:

  1. Agility vs. Legacy: While competitors like Megaport or Equinix Fabric often require a physical presence in a specific data center, Pureport’s software-defined approach allows for broader reach with less physical constraint, positioning them as the "cloud-native" choice.
  2. Operational Simplicity: Their messaging emphasizes the "Multicloud Fabric" as a way to hide the complexity of BGP peering and VLAN tagging, appealing to DevOps and Cloud Architects who may not be networking specialists but need to manage cloud interconnects.
  3. Cost Transparency: Pureport leverages a pay-as-you-go model to position itself against the high overhead and "hidden costs" of traditional carriers.

By framing their solution as an extension of the cloud itself rather than a separate networking utility, Pureport successfully targets organizations that prioritize automation, scalability, and rapid time-to-market. They position their brand as the essential "glue" for the hybrid-multicloud era, emphasizing that networking should never be the bottleneck in an organization's cloud strategy.

Differentiation

The Pureport Multicloud Fabric is defined by its patented Distributed Multicloud Router (DMR) technology. This capability allows customers to create a virtual private network in minutes that connects multiple cloud providers (AWS, Azure, Google Cloud, Oracle), data centers, and branch offices without the need for physical hardware or complex BGP configurations.

Key product differentiators include:

  • Cloud-Native Full Mesh: Unlike point-to-point solutions, Pureport automatically creates a full-mesh topology, ensuring any-to-any connectivity across all connected sites and clouds.
  • No Hardware Requirements: Pureport eliminates the need for physical SD-WAN appliances or routers at the edge, significantly reducing CapEx and deployment complexity.
  • Self-Service Console and API: The platform is built for automation, allowing users to spin up or tear down 10Gbps connections via a web interface or REST API in less than a minute.
  • Layer 3 Network Intelligence: By operating at Layer 3, Pureport handles the complex routing logic between disparate cloud environments, providing a seamless IP space across a hybrid-cloud footprint.
  • Predictable Performance: By bypassing the public internet, Pureport’s private fabric delivers lower latency and eliminates the jitter associated with standard VPNs, which is critical for data-intensive workloads and real-time applications.

Ideal Customer Profile

  • Company Size: Mid-market to Large Enterprise (typically $100M+ revenue or significant cloud spend).
  • Industry: Finance, Healthcare, Tech/SaaS, and Manufacturing — sectors where data security and network uptime are mission-critical.
  • Technical Maturity: High. Ideal customers are already using "Cloud-First" strategies and likely have a DevOps or NetOps team familiar with infrastructure-as-code.
  • Budget: Organizations spending $5k/month or more on cloud egress or dedicated connectivity.
  • Team Composition: Network Architects, Cloud Engineers, and IT Infrastructure Managers who are frustrated with the rigidity of traditional MPLS or carrier circuits.

Best Fit

  1. Multi-Cloud Networking: Pureport is ideal for organizations operating across multiple CSPs (AWS, Azure, GCP, Oracle) that need to interconnect these environments without backhauling traffic through a physical data center.
  2. Rapid Connectivity Deployment: When a project requires immediate cloud connectivity (minutes vs. weeks), Pureport's self-service portal bypasses the long lead times of traditional telco circuits.
  3. Hybrid Cloud Extension: For businesses with existing colocation (Equinix, Cyxtera) that need high-performance, private links to cloud resources to replace unpredictable VPNs.
  4. DevOps-Centric Infrastructure: Organizations that treat networking as code and require an API-first approach to manage connectivity dynamically alongside their application stacks.

Offerings

  • Pureport Multicloud Fabric: The core SDN platform providing the virtual routing engine and connectivity backbone.
  • Cloud Connect: Pre-configured virtual circuits to major CSPs (AWS, Azure, GCP, Oracle).
  • Site Connect: Options to connect physical locations via IPsec VPN or dedicated cross-connects at partner data centers.
  • DevOps Toolkit: A suite of tools including a Terraform Provider and Python SDK for automating network deployments.

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Buying Guide: Pureport

Everything you need to evaluate Pureport— from features and pricing to implementation and security.

Introduction

Welcome to the Enterprise Buying Guide for Pureport. In an era where business agility is defined by cloud performance, traditional networking often becomes a bottleneck. Pureport’s Multicloud Fabric is a Software-Defined Network (SDN) platform designed to solve the complexity of connecting disparate cloud environments and on-premises data centers.

This guide provides IT leaders, network architects, and procurement teams with a deep dive into Pureport’s capabilities. You will learn how Pureport eliminates the need for physical hardware and long-term carrier contracts by providing a private, high-speed virtual backbone. Whether you are migrating a massive data lake to the cloud or building a resilient multi-cloud architecture, this guide will help you determine if Pureport is the right strategic fit for your connectivity needs.

Key Features

  • Multicloud Fabric: A distributed, high-availability software-defined network that allows any-to-any connectivity between clouds, sites, and users without hair-pinning traffic.
  • Self-Service Console: A cloud-native interface that allows users to design, deploy, and scale private connections in minutes, providing total visibility into the network topology.
  • Elastic Bandwidth: The ability to scale throughput up or down on-demand. This is critical for handling periodic data migrations or seasonal traffic spikes without over-provisioning.
  • Layer 3 Routing: Pureport handles the complex BGP routing between different cloud providers automatically, ensuring optimal path selection and reducing manual configuration errors.
  • Cloud-Native Direct Peering: Bypasses the public internet using private on-ramps to major CSPs, significantly reducing latency and increasing security for sensitive data transfers.
  • No Hardware Requirement: As a virtualized service, there is no need to ship, rack, or power physical routers or switches at the edge.

Use Cases

  • Disaster Recovery: A financial services firm uses Pureport to maintain a real-time mirror between their primary AWS environment and a recovery site in Azure, ensuring sub-millisecond failover capabilities.
  • Data Migration: A healthcare provider utilized Pureport’s elastic bandwidth to migrate 500TB of legacy data from an on-premises data center to Google Cloud over a weekend, scaling down the bandwidth once the transfer was complete.
  • Edge Computing: A retail chain connects regional distribution centers to a centralized multi-cloud ERP system, reducing latency for inventory updates by 40% compared to their previous VPN setup.
  • SaaS Delivery: An ISV uses Pureport to provide their enterprise customers with private, secure access to their application hosted in Oracle Cloud, satisfying strict data privacy requirements.

Pricing Models

Pureport utilizes a cloud-style, consumption-based pricing model:

  • Connection Fees: Monthly or hourly charges based on the number of virtual connections (ports) created within the fabric.
  • Bandwidth Tiers: Pricing scales based on the committed throughput (e.g., 50Mbps, 1Gbps, 10Gbps).
  • No Long-Term Contracts: Unlike traditional telcos that require 12-36 month commitments, Pureport offers month-to-month flexibility.
  • Cloud Egress Savings: By using private connections (like Direct Connect), users often benefit from significantly lower data egress rates charged by CSPs compared to internet-based transfers.
  • Additional Costs: Users should account for the fees charged directly by the CSPs (e.g., Azure ExpressRoute circuit fees) which are separate from Pureport’s fabric charges.

Technical Requirements

  • Browser Access: Modern web browser (Chrome, Firefox, Edge) for the management console.
  • Network Edge: A physical or virtual router capable of supporting BGP if connecting an on-premises site.
  • ASN Management: A private or public Autonomous System Number (ASN) for BGP peering.
  • Cloud Accounts: Valid administrative access to AWS, Azure, GCP, or Oracle Cloud portals to accept connection requests.
  • IP Address Space: Non-overlapping CIDR blocks across the connected environments to ensure proper routing.

Business Requirements

  • Network Engineering Knowledge: While the platform simplifies cloud networking, staff should understand BGP (Border Gateway Protocol), IP peering, and CIDR block management.
  • Cloud Architecture Alignment: Stakeholders from the Cloud Center of Excellence (CCoE) must be involved to ensure VPC/VNet architectures are compatible with the Multicloud Fabric.
  • Procurement Shift: A transition from CapEx-heavy, long-term telecommunications contracts to an OpEx, consumption-based networking model.
  • Security Policy Review: Security teams must review and approve the use of private Layer 3 links as an alternative to traditional firewalled VPN tunnels.

Implementation Timeline

Implementation with Pureport is significantly faster than traditional carrier services:

  • Phase 1: Discovery & Design (Week 1): Define network topology, identify required cloud regions, and map out IP address schemas to avoid overlaps.
  • Phase 2: Account & Network Setup (Days 1-2): Create the Pureport account and define the 'Multicloud Fabric'—the virtual backbone for your connections.
  • Phase 3: Connection Provisioning (Minutes/Hours): Use the console to create virtual connections to CSPs. Most cloud-side approvals (like accepting a Direct Connect or ExpressRoute) happen instantly.
  • Phase 4: Routing & Testing (Days 2-3): Establish BGP peering sessions, verify route propagation, and perform latency/throughput testing.
  • Phase 5: Go-Live (End of Week 1): Shift production traffic to the new private fabric.

Support Options

  • Standard Support: Includes access to the knowledge base, documentation, and email-based ticketing during business hours.
  • Premium/Enterprise Support: Offers 24/7 technical assistance with defined Response Time Objectives (RTOs) for critical network issues.
  • Professional Services: Pureport offers architectural design sessions to help complex organizations map out their global transit strategy.
  • Documentation: Extensive API documentation and 'How-To' guides for connecting specific CSP services (e.g., AWS Transit Gateway or Azure Virtual WAN).

Integration Requirements

  • Cloud Service Providers: Native integration with AWS (Direct Connect), Microsoft Azure (ExpressRoute), Google Cloud (Interconnect), and Oracle Cloud (FastConnect).
  • REST API: Full API access for programmatic provisioning, allowing integration with CI/CD pipelines and orchestration tools like Terraform.
  • BGP Support: Supports standard BGP for dynamic routing between the Pureport Fabric and your on-premises or cloud environments.
  • SD-WAN Integration: Can act as a high-performance middle-mile for existing SD-WAN deployments from vendors like Cisco, VMware, or Silver Peak.

Security & Compliance

  • Private Connectivity: Traffic stays off the public internet, mitigating DDoS risks and man-in-the-middle attacks.
  • Data Isolation: Each customer’s Multicloud Fabric is logically isolated at Layer 3, ensuring no cross-tenant data leakage.
  • Role-Based Access Control (RBAC): Fine-grained permissions allow organizations to control who can modify network configurations or view billing data.
  • Audit Logging: Comprehensive logs of all configuration changes and API calls for compliance auditing.
  • Encryption: Support for encrypted handoffs and the ability to run IPsec tunnels over the private fabric for an additional layer of security.

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