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Privacy Policy

Effective Date: March 19, 2026 · Last Updated: March 19, 2026

1. Introduction

CXponent LLC (“CXponent,” “we,” “us,” or “our”) is a technology advisory and consulting firm headquartered in Chicago, Illinois. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at cxponent.com(the “Site”) or engage with our services.

By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

a. Information You Provide

  • Name, email address, phone number, and company name submitted through contact forms or email.
  • Business requirements, project details, and other information you share during advisory engagements.

b. Information Collected Automatically

  • Device and browser type, operating system, and screen resolution.
  • IP address (which may be anonymized).
  • Pages visited, referring URLs, time on page, and click patterns.
  • Cookies and similar tracking technologies (see Section 4).

3. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide requested advisory services.
  • Deliver, maintain, and improve our website and user experience.
  • Analyze usage trends and measure the effectiveness of our content.
  • Send periodic communications about our services, insights, or events — you may opt out at any time by following the unsubscribe link in any email or by contacting us directly.
  • Comply with legal obligations and enforce our terms.

4. Cookies & Tracking Technologies

We may use cookies, web beacons, and similar technologies to enhance your experience. These include:

  • Essential Cookies — required for basic Site functionality.
  • Analytics Cookies — help us understand how visitors interact with the Site (e.g., Google Analytics). These may collect anonymized or pseudonymized data.
  • Functional Cookies — remember your preferences for a better experience.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Site functionality. For more information on Google Analytics, visit Google's Privacy Policy.

5. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:

  • Service Providers — trusted third parties that help us operate the Site, deliver services, or conduct business (e.g., hosting, analytics, email). These providers are contractually obligated to protect your data.
  • Legal Requirements — when required by law, regulation, subpoena, court order, or governmental request.
  • Business Transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • With Your Consent — when you have given us explicit permission to share.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and inquiry data are typically retained for up to three (3) years unless a longer retention period is required by law or an ongoing business relationship.

7. Your Rights

California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how it is used.
  • Request deletion of your personal information.
  • Opt out of the sale or sharing of personal information (we do not sell your data).
  • Non-discrimination for exercising your privacy rights.
  • Correct inaccurate personal information.

EEA / UK Residents (GDPR)

If you are located in the European Economic Area or the United Kingdom, you have the right to:

  • Access your personal data and receive a copy.
  • Rectify inaccurate or incomplete data.
  • Request erasure (“right to be forgotten”).
  • Restrict or object to processing.
  • Data portability — receive your data in a structured, commonly used format.
  • Withdraw consent at any time where processing is based on consent.
  • Lodge a complaint with your local supervisory authority.

Other U.S. State Privacy Laws

Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights to access, delete, and opt out. To exercise any of these rights, contact us using the information in Section 12.

8. Children's Privacy

Our Site is not directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such data, we will take steps to delete it promptly.

9. Third-Party Links

Our Site may contain links to third-party websites, including vendor partners and industry resources. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: