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Rogers Business: Empowering Growth with Advanced Connectivity

Rogers provides comprehensive 5G wireless, fiber-powered internet, and cloud-based communication solutions to empower Canadian businesses of all sizes.

Endpoint & Threat Detection
Enterprise Networking
Internet Access
Network & Perimeter Security
Private WAN & Transport

Overview

Rogers Communications is a leading Canadian technology and media company, serving as a cornerstone of the country’s digital infrastructure. Through its Rogers Business division, the company provides a sophisticated suite of telecommunications and IT solutions tailored for small businesses, mid-market enterprises, and large public sector organizations.

The company’s core portfolio is built on three main pillars: Connectivity, Collaboration, and Advanced Technology. This includes Canada’s largest 5G wireless network, high-speed fiber-powered internet, and a vast private data network. Following its landmark merger with Shaw Communications, Rogers has significantly expanded its national fiber footprint, particularly in Western Canada, positioning itself as a truly national powerhouse capable of competing in every province.

Rogers Business serves a diverse range of industries, including retail, healthcare, finance, and manufacturing. They provide everything from basic business internet and mobile plans to complex managed services, including Managed SD-WAN, Unified Communications as a Service (UCaaS), and Internet of Things (IoT) solutions. With a history spanning over 60 years, Rogers has evolved from a cable and radio provider into a converged media and communications giant, focused on driving digital transformation across the Canadian business landscape. Their market presence is defined by a massive physical infrastructure and a robust partner ecosystem that includes global leaders like Microsoft, Google, and Cisco.

Positioning

Rogers positions itself as the "National Champion" of Canadian connectivity. Their strategic messaging focuses on the power of a unified, coast-to-coast network that eliminates the complexity of managing multiple regional providers. While competitors may focus on legacy wireline services or purely international cloud plays, Rogers leans into the convergence of 5G and fiber as the engine for Canadian innovation.

Their positioning strategy is built on three key pillars:

  1. Reliability and Scale: Leveraging the largest 5G footprint in Canada to position themselves as the only choice for businesses with mobile workforces or national operations.
  2. Simplified Digital Transformation: Positioning Rogers Business as a "trusted advisor" rather than just a utility provider. They aim to simplify the adoption of complex technologies like IoT and AI by providing managed, end-to-end solutions.
  3. Local Expertise with Global Reach: They differentiate from US-based tech giants by highlighting their deep understanding of the Canadian business environment, while simultaneously touting their ability to deliver world-class technology through global partnerships.

In the competitive landscape, Rogers often differentiates from its primary rival, Bell, by emphasizing network agility, 5G leadership, and a more integrated customer experience across wireless and wireline domains. Their brand voice is professional, forward-looking, and deeply patriotic, emphasizing their role in building Canada’s digital future.

Differentiation

The primary technical differentiator for Rogers is its ownership of Canada’s largest and most reliable 5G network, which provides the foundational layer for high-bandwidth, low-latency business applications. Unlike many competitors, Rogers has made significant investments in 5G standalone (SA) core technology, enabling advanced capabilities like network slicing. This allows businesses to dedicate specific "lanes" of connectivity for critical applications, such as remote healthcare or automated manufacturing, ensuring performance regardless of network congestion.

Beyond raw connectivity, Rogers differentiates its product suite through strategic global partnerships that integrate deeply with their network:

  • Unified Communications: They offer unique integrations with Microsoft Teams (Operator Connect) and Webex, allowing businesses to merge their mobile and office identities seamlessly.
  • IoT and Edge Computing: Rogers provides a comprehensive IoT ecosystem, including the Advantage Security and Asset Tracking suites, which leverage their expansive LPWA (Low Power Wide Area) network for long-range, low-battery device management.
  • Cybersecurity: Their managed security services are integrated directly into the network layer, providing proactive threat monitoring and mitigation before traffic even reaches the customer’s premises.
  • Redundancy: Their hybrid fiber-coax and wireless backup solutions offer a "True Reach" redundancy strategy, ensuring business continuity through diverse physical paths and technologies.

Ideal Customer Profile

The ideal Rogers for Business customer typically fits the following profile:

  • Company Size: Mid-market (100-500 employees) to Large Enterprise (500+ employees), though they offer robust Small Business packages.
  • Geography: Primarily Canadian-based organizations or international firms with significant Canadian operations requiring local infrastructure.
  • Industry: Retail, Construction, Healthcare, Public Sector, and Professional Services.
  • Technical Maturity: Ranges from companies seeking a fully managed "turnkey" solution to sophisticated IT teams looking for high-performance "pipes" and raw connectivity.
  • Budget: Organizations that prioritize reliability and service-level agreements (SLAs) over the lowest possible commodity price.
  • Team Composition: Likely has a dedicated IT Manager or CIO, but relies on external partners for 24/7 network monitoring and specialized security.

Best Fit

Rogers for Business excels in the following scenarios:

  • National Multi-Location Operations: Organizations that need a single provider to deliver consistent connectivity, unified communications, and managed services across multiple Canadian provinces.
  • Mobile-First Workforces: Companies with significant field operations or remote teams that require the reliability of Canada's largest 5G network paired with robust Mobile Device Management (MDM).
  • Public Sector and Highly Regulated Industries: Government agencies and healthcare providers that require data residency within Canada and compliance with strict security standards.
  • Legacy Infrastructure Modernization: Businesses looking to transition from traditional PBX systems to cloud-based Unified Communications (UCaaS) like Microsoft Teams Phone or Rogers Unison.

Offerings

Rogers for Business categorizes its offerings into four main tiers:

  • Small Business Bundles: Combined internet, wireless, and security packages designed for companies with 1-30 employees, focusing on ease of use and cost-predictability.
  • Enterprise Connectivity: High-performance solutions including Dedicated Fiber, Wave, and Private Networking (MPLS/VPLS) for data-heavy organizations.
  • Smart Business Solutions: A suite of IoT services, including Fleet Management, Asset Tracking, and Smart Building sensors.
  • Cloud & Collaboration: Hosting services, UCaaS (Unison, Teams, Webex), and Microsoft 365 licensing, providing a unified digital workspace.
  • Managed IT Services: Outsourced management of firewalls, LAN/Wi-Fi, and endpoint security, allowing internal IT teams to focus on core business strategy.

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Buying Guide: Rogers

Everything you need to evaluate Rogers— from features and pricing to implementation and security.

Introduction

This guide provides a comprehensive evaluation framework for Rogers for Business, one of Canada’s leading providers of connectivity and technology solutions. As organizations navigate the complexities of digital transformation, choosing the right partner for telecommunications and managed IT services is critical. Rogers offers a vast portfolio ranging from 5G mobility and high-speed fiber internet to advanced cloud-based unified communications and data center services.

In this guide, IT decision-makers will learn about the specific business scenarios where Rogers excels, the technical and organizational requirements for a successful rollout, and the security standards that protect enterprise data. Whether you are looking to empower a remote workforce, secure your network edge, or scale your IoT operations, this document outlines the essential criteria to determine if Rogers is the right fit for your Canadian or North American operations.

Key Features

Rogers for Business delivers value through three core pillars:

  • Advanced Connectivity:
    • 5G Network Leadership: Access to Canada's largest 5G network for high-bandwidth, low-latency mobile applications.
    • Dedicated Fiber: Symmetrical upload/download speeds with guaranteed Service Level Agreements (SLAs) for mission-critical applications.
  • Unified Communications (UCaaS):
    • Rogers Unison: A mobile-first solution that allows users to use their office numbers on any device without the need for apps.
    • Microsoft Teams Phone: Integration of voice services directly into the Microsoft 365 ecosystem.
  • Managed Security & Networking:
    • Managed SD-WAN: Centralized control over your network traffic to optimize performance across multiple sites.
    • Security Services: Integrated firewall, DDoS protection, and endpoint security managed by Rogers' Security Operations Center (SOC).
  • IoT & Asset Management:
    • Smart City & Industrial IoT: End-to-end solutions for tracking assets, monitoring fleet performance, and optimizing supply chains.

Use Cases

  • Retail Chains: A national retailer uses Rogers SD-WAN to connect 200+ locations, ensuring that Point-of-Sale (POS) systems stay online via LTE failover during primary fiber outages.
  • Construction & Field Services: A large construction firm utilizes Rogers 5G and IoT sensors to track high-value equipment across remote job sites, reducing loss and optimizing fuel consumption.
  • Healthcare Providers: A regional health authority adopts Rogers Unison and Microsoft Teams integration to allow doctors to communicate securely with patients while keeping their personal mobile numbers private.
  • Financial Services: A mid-sized bank leverages Rogers' private cloud and dedicated fiber to ensure high-speed, low-latency trading while maintaining strict Canadian data residency.

Pricing Models

Rogers utilizes several pricing structures depending on the service tier:

  • Wireless: Per-user monthly fees based on data pools (shared or individual), with hardware subsidies or financing options (Easy Pay).
  • Wireline (Internet/Voice): Fixed monthly recurring charges (MRC) based on bandwidth (e.g., 500Mbps vs. 10Gbps) and contract term (typically 3 or 5 years).
  • SaaS/UCaaS: Per-seat monthly licensing (e.g., Teams Phone at $X/user/month).
  • Managed Services: Custom pricing based on the number of managed devices (firewalls, switches) and the level of support (Silver/Gold/Platinum).
  • Key Cost Drivers: Installation/construction fees for fiber, international roaming requirements, and the level of 24/7 managed support required.

Technical Requirements

The technical requirements for Rogers services depend on the solution selected:

  • Internet/Data: Availability of fiber or coax at the physical location. For SD-WAN, a secondary non-Rogers connection is often recommended for true redundancy.
  • UCaaS: Minimum bandwidth of 100kbps per concurrent voice call; compatible SIP-enabled handsets or Microsoft 365 licenses.
  • Wireless: 5G/LTE compatible devices for optimal network performance; eSIM or physical SIM support.
  • Hardware: Rogers-provided or certified edge devices (e.g., Meraki, Fortinet) for managed networking services.
  • Browser/Software: Modern web browsers (Chrome, Edge, Firefox) for management portals; iOS/Android for mobile management apps.

Business Requirements

To successfully adopt Rogers Business solutions, organizations should prepare for the following:

  • Stakeholder Alignment: Buy-in is required from IT (for infrastructure), Finance (for OpEx vs. CapEx modeling), and Operations (for end-user adoption).
  • Internal Technical Points of Contact: While Rogers offers managed services, having an internal lead to coordinate site access, IP addressing schemes, and internal firewall configurations is essential.
  • Process Readiness: Organizations moving to Unified Communications should have a clear understanding of their current call flows and hunt groups to ensure a seamless migration.
  • Change Management: For significant shifts (e.g., migrating from desk phones to softphones), a formal training plan for end-users is recommended to maximize ROI.

Implementation Timeline

A typical Rogers Business implementation follows these phases:

  • Discovery & Design (1-2 Weeks): Site surveys, requirement gathering, and final solution architecture.
  • Provisioning & Procurement (2-4 Weeks): Ordering hardware (routers, handsets, SIMs) and provisioning circuits or cloud instances.
  • Configuration & Lab Testing (1-2 Weeks): Setting up the environment, porting numbers (if applicable), and validating configurations.
  • Installation & Migration (Varies):
    • Wireless/Small Office: 1-3 days.
    • Enterprise Fiber/SD-WAN: 30-90 days depending on construction requirements and site complexity.
  • Training & Go-Live (1 Week): Final user training and "Day 1" support.
  • Factors Affecting Timeline: Building access permits, local infrastructure availability (fiber vs. coax), and the complexity of porting existing phone numbers.

Support Options

Rogers offers tiered support models to meet different business needs:

  • Standard Business Support: 24/7 technical support via phone and chat for all business customers.
  • Enterprise Managed Services: Dedicated account managers and technical account managers (TAMs) for large-scale deployments.
  • Service Level Agreements (SLAs): Tiered SLAs for fiber and private networks, specifying uptime guarantees (up to 99.999%) and Time-to-Repair (TTR) commitments.
  • Online Portals: Self-service tools like Rogers MyAccount and Rogers Control Center for real-time billing and service management.
  • Professional Services: On-site installation, network design consulting, and post-deployment optimization.

Integration Requirements

Rogers provides several integration pathways:

  • UCaaS Integration: Direct routing and Operator Connect for Microsoft Teams, as well as native integrations for Webex and Zoom.
  • API Access: Wireless management APIs for bulk SIM management, data usage monitoring, and automated billing ingestion into ERP systems.
  • SD-WAN & Security: Compatibility with major vendors like Fortinet and Cisco (Meraki) for seamless integration into existing WAN architectures.
  • IoT Connectivity: Support for MQTT and other standard IoT protocols, with management through the Rogers Control Center (powered by Cisco Jasper).
  • Data Standards: Support for standard networking protocols (BGP, OSPF) and security standards (IPsec, TLS).

Security & Compliance

Rogers maintains high standards of security and data integrity:

  • Compliance: Solutions are designed to support SOC 2, HIPAA, and PCI-DSS compliance requirements for customers.
  • Data Residency: Data processed through Rogers' Canadian data centers remains within the country, satisfying strict provincial and federal privacy laws.
  • Network Security: Built-in DDoS protection for enterprise internet and private APN options for secure mobile data traffic.
  • Physical Security: Data centers feature biometric access, 24/7 surveillance, and redundant power/cooling systems.
  • Identity Management: Support for Single Sign-On (SSO) and Multi-Factor Authentication (MFA) across business portals.

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