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Software Details
Sprinklr
Categories

Analytics

Transform data into insights. Solutions in this category help you collect, visualize, and analyze data to make informed business decisions, track KPIs, and uncover opportunities for growth.

Automation

Streamline processes and boost efficiency. Automate repetitive tasks, integrate systems, and orchestrate complex workflows to save time, reduce errors, and free up your team to focus on strategic initiatives.

Customer Journey Orchestration (CCaaS)

Deliver personalized and seamless customer experiences across all channels. Manage customer interactions, automate engagement, and build lasting relationships with tools for contact center operations, omnichannel communication, and customer journey mapping.

Digital Workplace

Empower employees with a modern and collaborative work environment. Foster productivity, communication, and knowledge sharing with tools for collaboration, communication, and information access.

Self Service

Empower customers and employees to find answers and resolve issues independently. Reduce support ticket volume and improve satisfaction with knowledge bases, chatbots, and customer portals.

Unified Communications (UCaaS)

Streamline communication and collaboration. Integrate voice, video, messaging, and conferencing into a single platform for seamless interaction and teamwork.

Workforce Engagement Management (WEM)

Software, usually for 50+ person operations to efficiently plan, schedule, and monitor the efficiency of your customer service organization. Enhance employee engagement and productivity by providing tools for performance management, training, and collaboration.

Product Types

Agent Assist

Provides agents with context and workflow guidance through real-time transcription, sentiment, and intent during customer interactions. Based on the context, agents can be presented with real-time "next best action", workflow guidance and Automation, including After Call Work like summarizing notes, setting dispositions, etc.

Coaching and Performance Management

Empower managers and employees to achieve their best. Provide tools for goal setting, performance tracking, feedback, and coaching to improve productivity and engagement.

Collaboration Tools

Foster teamwork and communication across your organization. Facilitate real-time collaboration, file sharing, and project management with tools that enable seamless interaction.

Conversational AI

Create intelligent, natural-language interactions with customers and employees. Use conversational AI to power chatbots, virtual assistants, and voice interfaces that understand and respond to user intent.

CRM and Case Management

The "source of truth" for sales and customer service that helps organizations track and manage customer information (CRM) and support cases (Case Management)

CSAT and Feedback Management (Voice of Customer)

Capture and analyze customer feedback to improve your products and services. Gather insights from surveys, reviews, and social media to measure customer satisfaction and identify areas for improvement.

Customer Journey Tracking

Software that collects and presents quantitative and qualitative data about how users interact with your product, website, and customer support org so you can better understand and improve your customer's experience.

Email, Chat and Messaging

Enable real-time communication and collaboration within your organization. Facilitate instant messaging, group chat, and file sharing among teams and individuals.

Interaction and Speech Analytics

Gain insights from customer interactions and voice data. Analyze call recordings and transcripts to identify trends, improve agent performance, and uncover customer sentiment.

Knowledgebase

Centralize information and empower users to find answers themselves. Create a searchable repository of articles, FAQs, and tutorials to improve self-service and reduce support burden. Provides a searchable database of support articles and resources for customers, agents and AI driven bots to deliver answers and support.

Omni-Channel Routing

Route customer interactions to the most appropriate agent or resource based on skills, availability, and channel. Deliver seamless customer experiences across voice, chat, email, and social media. This allows your agents to work out of a single tool and enables operations to more efficiently staff support.

Outbound B2B Automation

Omni-channel Sequences and workflow automation to enable SDR's and build top of funnel more efficiently

Personalized Automation Assistants

Automate routine tasks and streamline workflows with AI-powered assistants. Delegate tasks, set reminders, and get personalized recommendations to boost productivity and focus on high-value work.

Productivity

Boost individual and team productivity with tools that streamline workflows and enhance collaboration. Manage tasks, track time, and share documents seamlessly to get more done in less time.

Recording

Record and store customer interactions for compliance, training, and quality assurance purposes. Capture valuable insights from customer conversations to improve service and identify opportunities.

Reporting, Business Intelligence (BI) and Customer Insights

Transform data into actionable insights. Visualize data, create interactive dashboards, and generate reports to track KPIs, identify trends, and make informed business decisions.

Revenue Intelligence (Sales Analytics)

Analyze sales data to optimize your sales process and drive revenue growth. Track sales performance, identify opportunities, and forecast revenue with sales analytics tools.

Social Listening

Social listening enables businesses to identify, monitor, analyze, and respond to conversations about their brand(s), competitors, and industry across various social media platforms, helping businesses make informed decisions.

Voicebots and Intelligent Virtual Agent (IVA)

AI-powered voicebots and intelligent virtual assistants (IVAs) to handle customer interactions through voice self-service.

Web Digital Journeys (Visual IVR)

Interactive visual IVR solutions that enhance customer engagement by providing a visual interface for navigating support options, improving user experience and satisfaction.

Focus Industries
SOC 2
Interested in Sprinklr
Talk to a technology advisor for no cost/obligation to better understand how Sprinklr can be a fit for your business.
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Sprinklr

More Details
Sprinklr delivers a unified customer experience management platform that helps enterprises engage across 30+ digital channels using AI and automation.
Sprinklr delivers a unified customer experience management platform that helps enterprises engage across 30+ digital channels using AI and automation.
Overview Buying Guide

Overview

Executive Overview

Sprinklr is an AI-powered, all-in-one CX and marketing platform used by 84 of the world’s top 100 brands. Built on AWS, Microsoft, and Google Cloud, Sprinklr provides modular solutions for customer service, social media engagement, digital marketing, and customer insights across 30+ channels.

Company Differentiation

- Single platform for marketing, support, and insights across 30+ channels

Company Demographics

Revenue
Employees
Founded
Type

Product Offerings

Sprinklr Unified-CXM Platform

Sprinklr offers a comprehensive, AI-powered Unified-CXM platform designed to help enterprises manage and optimize customer experiences across over 30 digital channels. Our modular solutions address critical business functions, enabling organizations to unify customer-facing teams, leverage AI for actionable insights, and automate workflows for enhanced efficiency and personalized interactions.

Key Offerings & Modules:

    1. Modern Care:
* AI-Powered Contact Center: Unify customer service across voice, email, chat, social media, and messaging apps. Features include AI-driven routing, sentiment analysis, agent assist, and automated responses (chatbots).

* Proactive Service: Identify and address customer issues before they escalate through social listening and predictive analytics.

* Self-Service Enablement: Deploy AI-powered virtual assistants and knowledge bases to empower customers with instant answers and reduce agent workload.

* Unified Agent Desktop: Provide agents with a single, comprehensive view of customer interactions across all channels, including historical data and real-time context.

    1. Modern Marketing:
* Social Media Management: Plan, publish, and analyze content across all major social networks (e.g., Facebook, Instagram, X, LinkedIn, TikTok, YouTube). Includes content calendars, approval workflows, and competitive benchmarking.

* Paid Media Optimization: Manage and optimize ad campaigns across social and programmatic channels with AI-driven budget allocation, audience targeting, and performance analytics.

* Influencer Marketing: Identify, recruit, and manage influencer relationships, track campaign performance, and measure ROI.

* Brand Reputation Management: Monitor brand mentions, sentiment, and trends across digital channels to protect and enhance brand image.

    1. Modern Research:
* Social Listening & Analytics: Gain real-time insights into customer conversations, market trends, competitor activities, and emerging topics across 30+ digital channels.

* AI-Powered Sentiment Analysis: Automatically detect and analyze emotional tone and sentiment in unstructured text data (e.g., reviews, comments, support tickets).

* Audience Insights: Develop detailed customer personas and understand audience demographics, interests, and behaviors based on public and private data sources.

* Competitive Intelligence: Track competitor strategies, product launches, and customer feedback to inform market positioning.

    1. Modern Sales:
* Social Selling: Empower sales teams to identify leads, engage prospects, and build relationships on social media platforms.

* Personalized Outreach: Leverage customer insights to craft highly targeted and relevant communications.

* Lead Generation & Qualification: Automate the identification and nurturing of potential leads based on digital interactions.

Core Platform Capabilities:

    1. AI & Automation Engine: Embedded AI for machine learning, natural language processing (NLP), sentiment analysis, image recognition, and predictive analytics across all modules.
    2. Unified Customer Database: Centralized repository for all customer interaction data, providing a 360-degree view of every customer journey.
    3. Workflow Automation: Configure automated rules for routing, approvals, responses, and task assignments to streamline operations.
    4. Advanced Analytics & Reporting: Customizable dashboards, real-time metrics, and granular reporting to measure performance, identify trends, and demonstrate ROI.
    5. Enterprise-Grade Security & Compliance: Built on robust cloud infrastructure (AWS, Microsoft, Google Cloud) with enterprise-level security protocols and compliance certifications.
    6. Open APIs & Integrations: Seamless integration capabilities with existing CRM, ERP, data warehousing, and other enterprise systems.

Product Differentiation

- Unified codebase and customizable AI across modules

Buying Guide

Best Fit

For businesses looking to optimize customer engagement across social, digital, and traditional channels, Sprinklr offers a unified platform for managing and analyzing customer interactions. CXponent provides expert guidance in leveraging Sprinklr’s solutions to enhance customer experiences and drive consistent engagement across your marketing, customer care, and social media efforts.

Key Features and Benefits

  • Unified Customer Experience Management: Sprinklr provides a unified platform for managing customer experiences across digital, social, and traditional channels, allowing businesses to engage customers and manage interactions seamlessly.
  • Social Media Management: Sprinklr’s platform includes robust social media management tools for content creation, scheduling, publishing, and analytics across multiple social media platforms.
  • AI-Powered Insights: Sprinklr leverages AI and machine learning to analyze customer data, offering real-time insights into customer sentiment, engagement, and behavior to improve customer experiences.
  • Customer Care and Support: Sprinklr’s customer care solutions enable businesses to manage and respond to customer inquiries across multiple channels, ensuring consistent and timely support.
  • Advanced Analytics and Reporting: Sprinklr provides comprehensive reporting tools that track customer interactions, marketing campaigns, and customer service performance, helping businesses optimize their customer engagement strategies.

Technical Requirements

  • Cloud-Based Platform: Sprinklr operates as a cloud-hosted solution, requiring stable internet access and compatible devices for businesses to manage customer interactions across channels.
  • Integration Capabilities: Sprinklr integrates with various CRM platforms, marketing automation tools, and customer service systems, enabling unified data management and workflows.
  • Security & Compliance: Sprinklr adheres to industry-standard security protocols, including SOC 2, GDPR, and HIPAA, ensuring that customer data is protected and handled securely.
  • AI & Analytics Setup: Businesses must configure AI-powered insights and analytics to effectively analyze customer interactions and optimize engagement strategies.

Business Requirements

  • Unified Customer Experience Management Needs: Businesses seeking to manage customer interactions and engagement across social, digital, and traditional channels will benefit from Sprinklr’s Unified-CXM platform.
  • Social Media Strategy Focus: Companies that need to manage and optimize their social media presence across multiple platforms should consider Sprinklr’s social media management tools.
  • Customer Care and Support Optimization: Organizations looking to provide consistent, multi-channel customer support will find value in Sprinklr’s customer care solutions.
  • Integration with Marketing and CRM Systems: Ensure that Sprinklr integrates smoothly with your existing CRM, marketing automation, and customer service systems for unified data management and customer insights.

Use Cases

  • Unified Customer Engagement: Sprinklr helps businesses manage customer interactions across multiple channels, providing a consistent customer experience and improving engagement.
  • Social Media Management and Analytics: Sprinklr’s tools allow businesses to schedule, publish, and analyze social media content across platforms, optimizing social media strategy and engagement.
  • AI-Driven Customer Insights: Sprinklr’s AI-powered analytics provide businesses with real-time insights into customer sentiment, behavior, and preferences, enabling data-driven decision-making.
  • Multi-Channel Customer Care: With Sprinklr’s customer care solutions, businesses can manage and respond to customer inquiries across social media, chat, email, and traditional channels, improving customer satisfaction.

Qualifying Questions

  • Does your business need a unified platform to manage customer interactions and engagement across digital, social, and traditional channels?
  • Are you looking to optimize your social media strategy by managing content, scheduling posts, and analyzing performance across multiple platforms?
  • Do you require AI-powered customer insights to improve engagement strategies and enhance customer experiences?
  • Is providing consistent, multi-channel customer care a priority for your business?

Implementation Timeline & Considerations

  • Deployment Time: Sprinklr’s Unified-CXM platform can typically be implemented within 8-12 weeks, depending on the size of the business and the complexity of the customer engagement strategy.
  • Considerations: Ensure that your marketing, customer care, and IT teams are involved in the deployment process to configure customer engagement workflows, integrate systems, and optimize AI-powered insights.
  • Security & Compliance: Verify that Sprinklr’s security protocols and compliance certifications align with your organization’s regulatory requirements for data protection and customer data management.

ROI and Business Impact

  • Improved Customer Engagement: Sprinklr’s Unified-CXM platform helps businesses provide consistent and engaging customer experiences across multiple channels, improving customer satisfaction and loyalty.
  • Enhanced Social Media Strategy: With Sprinklr’s social media management tools, businesses can optimize content creation, scheduling, and analytics, improving engagement and brand visibility.
  • Data-Driven Customer Insights: Sprinklr’s AI-powered analytics enable businesses to gain valuable insights into customer behavior and sentiment, helping to optimize engagement strategies and marketing campaigns.
  • Streamlined Customer Care Operations: Sprinklr’s customer care solutions streamline multi-channel support, reducing response times and improving overall customer satisfaction.

Cost Model

Sprinklr offers subscription-based pricing based on the number of users, channels managed, and the level of AI and analytics features required. Pricing scales with the size of the business and the scope of customer engagement and social media management needs. Custom pricing is available for larger enterprises with complex customer experience requirements.

Roles of Decision Makers

  • Marketing Leaders: Oversee the deployment of Sprinklr’s social media management and customer engagement tools to ensure alignment with marketing and engagement strategies.
  • Customer Care Leaders: Leverage Sprinklr’s customer care solutions to improve multi-channel customer support and enhance customer satisfaction.
  • IT Leaders: Manage the integration of Sprinklr’s platform with existing CRM, marketing automation, and customer service systems, ensuring seamless data management and workflow optimization.
  • Compliance Officers: Ensure that Sprinklr’s platform meets the organization’s data protection and regulatory compliance standards for customer data management.

Additional Considerations & Helpful Tips

  • Unified-CXM Strategy: Develop a strategy for managing customer interactions across multiple channels using Sprinklr’s platform, ensuring consistency and improving engagement.
  • Social Media Optimization: Use Sprinklr’s social media management tools to optimize content creation, scheduling, and analytics, improving overall social media performance.
  • AI-Powered Insights: Leverage Sprinklr’s AI-powered insights to gain a deeper understanding of customer behavior, sentiment, and preferences, enabling data-driven engagement strategies.
  • Customer Care Planning: Implement Sprinklr’s multi-channel customer care solutions to provide consistent support across social, digital, and traditional channels, improving customer satisfaction.

Next Steps

Looking to enhance your customer engagement and optimize social media management with Sprinklr’s Unified-CXM platform? CXponent can help you assess your needs and implement Sprinklr’s solutions. Contact us today to get started.

Qualifying and Technical Questions

Media

Marketing Materials

Sprinklr Software Details
Sprinklr: Unified Customer Experience Management Platform
Categories

Analytics

Transform data into insights. Solutions in this category help you collect, visualize, and analyze data to make informed business decisions, track KPIs, and uncover opportunities for growth.

Automation

Streamline processes and boost efficiency. Automate repetitive tasks, integrate systems, and orchestrate complex workflows to save time, reduce errors, and free up your team to focus on strategic initiatives.

Customer Journey Orchestration (CCaaS)

Deliver personalized and seamless customer experiences across all channels. Manage customer interactions, automate engagement, and build lasting relationships with tools for contact center operations, omnichannel communication, and customer journey mapping.

Digital Workplace

Empower employees with a modern and collaborative work environment. Foster productivity, communication, and knowledge sharing with tools for collaboration, communication, and information access.

Self Service

Empower customers and employees to find answers and resolve issues independently. Reduce support ticket volume and improve satisfaction with knowledge bases, chatbots, and customer portals.

Unified Communications (UCaaS)

Streamline communication and collaboration. Integrate voice, video, messaging, and conferencing into a single platform for seamless interaction and teamwork.

Workforce Engagement Management (WEM)

Software, usually for 50+ person operations to efficiently plan, schedule, and monitor the efficiency of your customer service organization. Enhance employee engagement and productivity by providing tools for performance management, training, and collaboration.

Agent Assist

Provides agents with context and workflow guidance through real-time transcription, sentiment, and intent during customer interactions. Based on the context, agents can be presented with real-time "next best action", workflow guidance and Automation, including After Call Work like summarizing notes, setting dispositions, etc.

Coaching and Performance Management

Empower managers and employees to achieve their best. Provide tools for goal setting, performance tracking, feedback, and coaching to improve productivity and engagement.

Collaboration Tools

Foster teamwork and communication across your organization. Facilitate real-time collaboration, file sharing, and project management with tools that enable seamless interaction.

Conversational AI

Create intelligent, natural-language interactions with customers and employees. Use conversational AI to power chatbots, virtual assistants, and voice interfaces that understand and respond to user intent.

CRM and Case Management

The "source of truth" for sales and customer service that helps organizations track and manage customer information (CRM) and support cases (Case Management)

CSAT and Feedback Management (Voice of Customer)

Capture and analyze customer feedback to improve your products and services. Gather insights from surveys, reviews, and social media to measure customer satisfaction and identify areas for improvement.

Customer Journey Tracking

Software that collects and presents quantitative and qualitative data about how users interact with your product, website, and customer support org so you can better understand and improve your customer's experience.

Email, Chat and Messaging

Enable real-time communication and collaboration within your organization. Facilitate instant messaging, group chat, and file sharing among teams and individuals.

Interaction and Speech Analytics

Gain insights from customer interactions and voice data. Analyze call recordings and transcripts to identify trends, improve agent performance, and uncover customer sentiment.

Knowledgebase

Centralize information and empower users to find answers themselves. Create a searchable repository of articles, FAQs, and tutorials to improve self-service and reduce support burden. Provides a searchable database of support articles and resources for customers, agents and AI driven bots to deliver answers and support.

Omni-Channel Routing

Route customer interactions to the most appropriate agent or resource based on skills, availability, and channel. Deliver seamless customer experiences across voice, chat, email, and social media. This allows your agents to work out of a single tool and enables operations to more efficiently staff support.

Outbound B2B Automation

Omni-channel Sequences and workflow automation to enable SDR's and build top of funnel more efficiently

Personalized Automation Assistants

Automate routine tasks and streamline workflows with AI-powered assistants. Delegate tasks, set reminders, and get personalized recommendations to boost productivity and focus on high-value work.

Productivity

Boost individual and team productivity with tools that streamline workflows and enhance collaboration. Manage tasks, track time, and share documents seamlessly to get more done in less time.

Recording

Record and store customer interactions for compliance, training, and quality assurance purposes. Capture valuable insights from customer conversations to improve service and identify opportunities.

Reporting, Business Intelligence (BI) and Customer Insights

Transform data into actionable insights. Visualize data, create interactive dashboards, and generate reports to track KPIs, identify trends, and make informed business decisions.

Revenue Intelligence (Sales Analytics)

Analyze sales data to optimize your sales process and drive revenue growth. Track sales performance, identify opportunities, and forecast revenue with sales analytics tools.

Social Listening

Social listening enables businesses to identify, monitor, analyze, and respond to conversations about their brand(s), competitors, and industry across various social media platforms, helping businesses make informed decisions.

Voicebots and Intelligent Virtual Agent (IVA)

AI-powered voicebots and intelligent virtual assistants (IVAs) to handle customer interactions through voice self-service.

Web Digital Journeys (Visual IVR)

Interactive visual IVR solutions that enhance customer engagement by providing a visual interface for navigating support options, improving user experience and satisfaction.

Focus Industries
SOC 2
Interested in Sprinklr?
Talk to a technology advisor for no cost/obligation to better understand how Sprinklr can be a fit for your business.